Web Design

A rebuild that looks better can still earn less. The design gets signed off, the build goes to whoever’s free, and the search work starts after launch, by which point the URL structure, the heading order and the page weight are already locked in. Fixing those afterwards costs more than getting them right in week one.

So we don’t split the job up. The same person makes the design call, the performance call and the SEO call, usually on the same day.

The design still has to be good

If the design is the part you care about most, you’re not wrong. A site that looks cheap loses the enquiry before anyone reads a word, and no amount of technical work rescues that. Every build gets a real design pass: a considered type scale, deliberate spacing, and artwork made for your business instead of the stock photo your competitor already bought.

Then we make it earn its keep. Each page is built around one action we want the visitor to take, and anything that doesn’t help that action comes off. That’s the difference between a site people compliment and a site that fills your inbox.

What’s included

One job per page

We start with what each page is for and the single thing a visitor should do on it. Layout follows from that. A page trying to do five things is a page where visitors do none of them.

Fast, and you can check it yourself right now

Google’s own Lighthouse tool scores this page 100 out of 100 on all four categories: performance, accessibility, best practices and SEO. Largest Contentful Paint 0.5 seconds, total blocking time 10 milliseconds, cumulative layout shift 0.001.

Go and check. Open Chrome, press F12, click the Lighthouse tab and run it on this page. We’d sooner show you than describe it.

Those numbers come from self-hosted fonts, no render-blocking requests, images served in modern formats at the size they’re displayed, and no third-party scripts loaded for the sake of it.

Designed on the phone first

Most of your visitors are on a phone, often on patchy mobile data, often one-handed. We design for that screen first and let the desktop layout grow out of it. A surprising number of sites are still built the other way round, and you can feel it the moment you pick one up.

SEO foundations built in

Clean semantic markup, a sensible URL structure, correct heading hierarchy, structured data, and an information architecture that gives your content somewhere logical to live as the site grows. None of this is visible to a visitor. All of it decides whether your SEO work compounds or fights the platform.

Accessibility done properly

Real colour contrast, keyboard navigation that works, focus states you can see, alt text that means something, and forms a screen reader can complete. It’s the right thing to do, and search engines reward a lot of the same signals.

Your rankings survive the move

If we’re replacing an existing site, every old URL gets mapped and redirected, your analytics history stays intact, and we watch Search Console closely for weeks afterwards. Rebuilds cost people their rankings when that step gets skipped. We treat it as part of the build.

The stack, and why it matters to you

Most of our recent builds are static sites deployed to a global edge network. In practical terms: your pages are pre-built and served from a location near your visitor, instead of being assembled on demand by a server in another state.

What that buys you is the load time above, hosting that costs a fraction of a traditional plan, and an attack surface close to zero, because there’s no database or admin login sitting on the public internet waiting to be probed.

It isn’t the right fit for everything. Complex logged-in functionality, live inventory and large ecommerce catalogues have different requirements, and we’ll tell you when your project is one of those instead of forcing it into the tooling we prefer.

Who this is for

Businesses replacing a site that has quietly stopped earning its keep, or launching a new one and wanting the design and the search performance decided together from the beginning. Particularly if the last rebuild cost you rankings and you’d rather that didn’t happen twice.