Blog
SEO advice, minus the jargon.
What we have learned doing this since 2007, written plainly. Including the parts that make our own industry look bad.
2 September 2026 · 8 min read
How do we get seen by AI?
The question every business owner is asking right now. Here's what the data actually shows, what works, and which popular advice is wasting your time.
18 April 2026 · 5 min read
Website speed is an SEO problem, not just a UX one
Site speed affects rankings directly, and affects them again indirectly through visitor behaviour. Here's how the two connect.
4 March 2026 · 5 min read
Five signs your SEO isn't actually working
Rankings for keywords nobody searches, reports full of jargon, and other signals it's time to look elsewhere.
10 February 2026 · 7 min read
How long does SEO actually take?
A realistic month-by-month timeline, what should be visible at each stage, and how to tell early whether it's working before the traffic moves.
22 September 2016 · 9 min read
How much does SEO cost?
What drives SEO pricing, realistic ranges for Australian small and medium businesses, and how to work out what it's actually worth paying before you commit.
19 September 2016 · 10 min read
Technical SEO: making sure search engines can actually read your site
The technical layer beneath your content: crawling, indexation, robots directives, sitemaps, canonicals and Core Web Vitals, and how to tell which is broken.
27 July 2016 · 8 min read
What's search engine optimisation?
A plain-English explanation of what SEO actually is, how organic results differ from ads, and what has genuinely changed now that AI answers sit above everything.
7 August 2013 · 6 min read
Stop building links. Build a website worth linking to.
The only durable SEO strategy is being genuinely useful. Why that advice has aged better than anything else we have published, and what it means in practice.
6 February 2011 · 7 min read
Keyword optimisation: how much is too much?
Keyword stuffing, hidden text and over-optimisation, why the old density rules are obsolete, and how to write for search without writing badly.
21 January 2011 · 7 min read
What makes for successful keyword research: part 3, the common mistakes
The keyword research errors that waste the most time and money, with real examples: terms that are too broad, too technical, too internal, or too quiet.
19 January 2011 · 8 min read
What makes for successful keyword research: part 2, making the choice
How to narrow a long candidate list into a plan you can actually win: judging difficulty honestly, reading the results page, and learning from competitors.
17 January 2011 · 7 min read
What makes for successful keyword research: part 1, getting started
The groundwork that decides whether keyword research produces a useful plan or an expensive spreadsheet. Search intent, niche, and why you should start narrow.
5 November 2010 · 9 min read
How to build a solid site structure for SEO
Site architecture is decided early and expensive to change later. How to plan hierarchy, URLs, internal linking and topic clusters so your content has somewhere sensible to live.
13 July 2010 · 9 min read
Why every SEO campaign should start with an analysis
What a proper website analysis covers, why starting a retainer without one wastes money, and the honest case for and against free audits.
25 June 2010 · 8 min read
Seven SEO pitfalls to avoid
The mistakes that do lasting damage rather than merely wasting time, updated for how search actually works now.
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