Keyword research identifies opportunities
Finding the most effective keywords for your website is more challenging than meets the eye. Our keyword research services are all about identifying the uniqueness of each webpage and cross referencing it against popular search phrases, specific niches and many other factors, all of which contribute to choosing a valuable keyword.
What is a valuable keyword?
A keyword or keyword phrase is valuable to you if your potential customers are typing it into the search engines with the anticipation that they will purchase what you provide. Just because a particular keyword has a high volume of searches doesn’t mean it’s valuable.
The goal of keyword research is to find those keywords and keyword phrases that cut out the ‘tyre-kickers’ and researchers but instead identify with the purpose of purchasing a product or service.
- What keywords have your competitors used in their keyword optimisation?
- What is their Google page rank?
- What does their site have that yours doesn’t?
We provide the answers to these questions to show what keywords people are searching for to find the services that you offer.
Reporting & Recommendations
We prepare a keyword research services summary which shows the statistics for the keywords that are applicable and our keyword recommendations. This will help you to make an informed decision on your final keyword optimisation choices.
How does keyword research affect your SEO campaign?
Keyword research is a key element in defining:
- the strategy of your SEO campaign
- how you define and promote your services
- the level of work required to rank well against your competitors
Keyword Research Services are available as a once off service, or combine it into a complete tailored SEO Adelaide package.
To find out how many monthly visitors each page of your website should be attracting, contact us on 08 8463 1112.