Search Engine Optimization FAQs – Expert SEO

What are the positive effects of Search Engine Optimization on our business?

How long does it take to see results from Expert SEO?

Why is my site not being listed in the search engine results?

How is my Page Rank calculated?

Does my website really need Search Engine Optimization on EVERY page?

Why would my website need extra elements added?

Why weren’t they included when my site was designed?

What does ‘Search Engine Friendly Design’ mean?

Will you need to make changes to our website?

Do you need access to our Web Server?

It has taken months of expert SEO for my website to show up in a search engine and now that it has it’s listed in the hundreds. Why?

Can’t we do our Search Engine Optimization ourselves?

Can your Search Engine Optimization guarantee a number 1 listing in the Search Engines?

There are other Search Engine Optimization services and companies that do all this for a fraction of the cost. Why is that?

How often can I receive a ranking / Search Engine Optimization report?

How do Search Engines find websites?

What does Organic or Natural Search Engine Optimization mean?

What are the positive effects of Search Engine Optimization on our business?

Search engine Optimization increases the visibility of your site, making it more likely to appear in Search results. Expert SEO also directs ‘targeted’ traffic to your website, increasing its profitability.

How long does it take to see results from Adelaide Expert SEO?

It usually takes between 4 – 6 weeks to begin seeing some results of Search Engine Optimization. Then, a further 6 – 8 weeks to show a steady increase in the results. This is because it takes time for the search engines to index your site and then steadily take positive note of the ongoing search engine optimization improvements to your site.

Why is my site not being listed in the Search Engine results?

If your site has not had expert seo, there are countless reasons why a website may not be showing in, or ranking well in Search Engine results. Some of the more common reasons are:

  • Your web design may not be Search Engine friendly
  • Your site has not been correctly submitted
  • The content on your site cannot be read by Search Engines
  • The website has a poor structure – complex coding, or broken links
  • Your site has been penalised for underhanded, or ‘black hat’ Search Engine techniques.
  • Your site has not been optimised for effective keywords.

All of the above can be corrected or improved with Adelaide company, Get Seen Online’s search engine optimization.

How is my Page Rank calculated?

A page rank is usually a collective score, mainly reliant on:

  • The targeted keywords or phrases
  • How competitive your chosen area is
  • How often your site is improved and adjusted over time.
  • Quantity of inbound links to your website
  • Your regional target (international, national, regional)

Does my website really need Search Engine Optimization on EVERY page?

As each, single page of a website is a potential entry point or landing page for visitors, EVERY page should have expert SEO individually for the best results. Optimized correctly, these separate pages reinforce the common theme of your website, which greatly improves your Search Engine ranking. Also, as ranking can be unpredictable at times, it’s best to cover all your bases, for optimum ranking results.

Why would my website need extra elements added?

Search Engines are programmed to look for and rank, very specific elements on every page it crawls. If these elements are missing, your site will be ranked significantly lower than it would be if they were included. Search Engine Optimization can help you identify these elements.

Why weren’t they included when my site was designed?

The majority of Website Designers are not trained in and have very limited knowledge of Search Engine Optimization. Their main focus and skill is to make your ideal website a reality.

We can discuss search engine optimization and work with your web designer or recommend an Adelaide based one to you, so that you can get the design and the traffic that you want.

What does ‘Search Engine Friendly Design’ mean?

A Search Engine Friendly Design, is a web site that has been written, programmed and designed with search engine optimization in mind, to rank well in Search Engine results and also appeal to the targeted web users who are the potential customers. There are many areas of your website design that may be contributing to poor rankings. An Initial Analysis is the best way to identify these issues and learn the options available to rectify them.

Will you need to make changes to our website?

Search engine optimization will, most likely require changes to be made to the internal structure and coding of your website which will not affect the visual layout of your site. Occasionally, it will be recommended to make changes to the text, images or layout. We never make changes without your approval and we will work with you until you are completely comfortable with improved copy.

Do you need access to our Web Server?

From time to time we will need access to your web server to be able to upload approved search engine optimization changes and updates to your site.

It has taken months of expert SEO for my website to show up in a search engine and now that it has it’s listed in the hundreds. Why?

Some Search Engine Optimization campaigns are harder than others to achieve results. It is often dependant on the amount of competition in your industry, the search engines rules and algorithms which are constantly changing, and also site problems such as structural issues, poor content or insufficient linking. We do our best to give you an idea of what you may be up against with our Website Analysis.

Can’t we do our Search Engine Optimization ourselves?

It takes a great deal of time, patience and determination to successfully manage your own SEO campaign. Not to mention the time to study correct techniques and keep up with the constantly changing Search Engines. This is why most people choose expert SEO.

Can your Search Engine Optimization guarantee a number 1 listing in the Search Engines?

Unfortunately, no one can guarantee Search Engine Optimization results as there are too many factors involved which are out of our control. Search Engines are constantly changing their algorithms, your competitors are working on their Search Engine Optimization campaigns and there are new websites and competitors being added to the web every day.

We do try to be as honest with you as we can, and don’t ever intentionally take on work that we know we can’t improve with our expert SEO.

There are other Search Engine Optimization services and companies that do all this for a fraction of the cost. Why is that?

Make sure you do your research. A lot of these search engine optimization companies prey on the new, or naïve website owner, offering false promises at low prices. Usually these services include automated submissions (which often result in a penalty) to unheard of Search Engines and directories and do not include any actual search engine optimization of your website.

How often can I receive a ranking / Search Engine Optimization report?

We usually aim to provide expert SEO reports every month, but some Adelaide clients find this excessive and prefer a bi-monthly report. We pride ourselves on being flexible, and accommodating with what YOU need.

How do Search Engines find websites?

Search Engine Spiders find web pages by following links from other web pages, but you can also submit your web pages directly to a search engine or directory and request a visit from their spider. This does not guarantee a visit to your site, however. Spiders only can follow links from one page to another and from one site to another. That is the primary reason why links to your site (inbound links) are so important.

What does Organic or Natural Search Engine Optimization mean?

It means the search engine optimization of a website so that it naturally appears well in search results without the use of Pay Per Click advertising, Paid directory inclusions or the use of ‘Black Hat’ (sneaky, frowned upon) search engine optimization techniques. We focus mainly on Natural expert SEO, but do offer the option of Pay Per Click and Paid Inclusions if you prefer.

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