In Standard Procedures


The aim of the file naming convention is to maintain a well structured file system that enables quick identification and selection of the correct file to work on.

While developing a document, like a keyword research spreadsheet or page content document,  versions will get created. This can be due to someone else working on a document, the client reviewing it or the same author doing another revision.

Applies to

  • All files kept in Dropbox/getseenonline/Clients/*
  • All files kept in Google Drive


The naming of a file consists of 3 key elements:

  1. Succinct description (specific parameters apply for Page Content documents – see below)
  2. Revision date, in format YYYY-MM-DD
  3. Author (normally in brackets)

They are arranged in this format:

‘[Succint description] – [Revision date] ([Author]).xxx


  • Adwords Plan – 2018-02-15 (James).docx
  • Keyword Planner – 2017-10-28 (Kelly)
  • Label Options – Paper Stocks – 2017-12-01 (Kym).docx

Specific parameters for Page Content documents

For any page content files that are kept in Dropbox/getseenonline/Clients/ the following applies.

The ‘Succint description’ must match the name of the page as it sits within the page structure on the website. So, if it is a child page of a parent page, then the parent page is included in the name and comes first in this format:

‘[Parent page] – [Child page]’

If the page is third or fourth level down, the same rule applies, just keep adding the parent page to the front of the name.


The naming of a page that has no parent page:

  • Contact Us – 2018-03-31 (Josie).docx

The naming of a page that has only one parent page:

  • Label Options – Paper Stocks – 2017-12-01 (Kym).docx

The naming of a page that is two levels down:

  • Doors – Domestic – Doggy Doors – 2018-05-24 (client).docx

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